Volvo
Volvo S60 Sedan Concept Car – Detroit Auto show
Volvo showed the new direction they’re headed featuring Scandinavian-inspired design by displaying their concept car for the new Volvo S60 sedan Concept, which is said to be slated to hit retail 18 months from now.
The S60 sedan has redesigned interiors and exteriors, with a coupe roofline, angled headlamps, the absence of B-pillar, and according to Volvo senior vice president of design Steve Mattin, an interior that looks similar to a modern Scandinavian living room.
According to Stephen Odell, CEO of Volvo Car Corp., the new look and direction of Volvo’s design is part of the company’s long-term strategy to come out with a fresh image in the US, specifically through marketing and product design. Stephen Odell said that the current image of the company is a bit bland, which is why they have to stir things up and make changes in the design and marketing.
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