Autos Blog

Small is In for Ford

Ford disclosed that it will push through with its plans of conquering the North American market with its line of small cars.

Trucks and pick-ups have lost their grounds when fuel prices increased. The priced of petrol has gone down but industry figures reveal the vehicles, like the F-150, are still on a downward trend. September sales figures disclose that pick-up sales are 26.7% lower.

The lower fuel prices may mean better chances for Ford’s F150 and other big vehicles to be launched by next year. Ford is anticipating though the entry of small European cars by next year which will play a big role in painting the picture.

Ford aims to have small to medium sized cars complement their big ones to remain competitive in the future.

The company has cars like Ford Fiesta on top of its list due for release in North America by 2010. Subcompact lines of cars in the likes of Ford Focus will follow suit.

Officials are even considering bringing to the US the redesigned Ford Ka which will be introduced to the European market early 2009. The Ford Ka is even smaller than the Ford Fiesta.

The company is studying well the marketability and profitability of the small cars in the North American market. The profit margin for the full size pickups begins at around $10000.

Ford is suffering like other car manufacturers, losing around $8.6 billion through the 2nd quarter. A higher figure is expected to be revealed when the company reports its 3rd quarter performance.

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