Mercedes to co-develop premium car with Renault
Mercedes-Benz top executive Dieter Zetsche talked with his counterpart in Renault so the two car manufacturers can co-develop a premium vehicle together.
German newspapers recently released reports that Mercedes gives Renault a chance to build a premium vehicles within the scope of alliance of the two companies. Back in April last year, Daimler which owns Mercedes-Benz signed a pact with Renault to form a broad spectrum partnership that might give way for the carmakers to share engines and also make vehicles together.
According to Zetsche, the partnership is really feasible as long as it is commercially sound for the two brands. Mercedes is to open its doors to Renault so they can explore the premium segment together.
The topman of sales and marketing of Renault shared that the car manufacturer is already working on making their own premium vehicles to add to their current line up just like the Espace minvan which is expected to come out by 2014.
The team up with Renault will also benefit Mercedes-Benz especially in learning from the latter how to build smaller cars to expand their line up of compact cars in the luxury segment of the market. Renault on the other hand will learn a lot about the premium segment vehicles from Mercedes and also use the gained knowledge for their sibling brands Infiniti and Nissan.
No comments yet.
Leave a comment
Blogroll
Archives
- February 2012
- October 2011
- August 2011
- July 2011
- March 2011
- January 2011
- October 2010
- June 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008